Managed service providers used traditional methods of selling for a long period of. Cold calls, door to door outreach, and creating sales teams from scratch are a few examples. In the digital age the old model is beginning to fall apart. High costs, long durations of ramp-up, as well as short sales rep tenures make this method not only obsolete but also risky. While many other B2B sectors have shifted to put sales ahead of marketing but many MSPs are spending a lot on outbound tactics that produce low returns.
The reality is that relying solely on sales before building demand is similar to putting the cart before the horse. If you don’t have a steady flow of potential customers who are interested even the most talented salespeople struggle. MSPs who wish to stay ahead of the pack are turning to pay-per-click advertising to attract leads from people who are already interested in what they offer.
What Makes PPC for MSPs So Effective?
PPC for MSPs is an instant connection with customers who are looking for services, like managed IT, cybersecurity or helpdesk outsource. In contrast to cold outreach, which is disruptive to people who may not be prepared, PPC captures demand as it is happening.
MSPs who are able to execute the right campaigns can be found on the top search results, in targeted LinkedIn feeds, and even in YouTube videos that are watched by medium and small-sized companies. This kind of marketing not only drives visibility, but also attracts people who are in the market and more likely to convert.
It’s also much simpler to determine the ROI on investment than traditional sales strategies. Instead of guessing which calls will be destined to a particular place, you are able to see exactly the ads that are working and which keywords are performing and what the actual cost per lead is.
How come most campaigns fail because they don’t have the appropriate knowledge
It’s not as easy as boosting your Facebook post or choosing a few Google keyword to run an effective PPC. MSPs are aiming at a particular group of people and, to do so efficiently, they require industry-specific expertise. That’s where a specialized MSP PPC agency makes all the difference.
A reputable MSP advertising agency understands how to:
Talk directly to the business’s problems such as downtime security risks, downtime and insecure support.
Create advertising campaigns that are compatible to MSP packages and services.
Design landing pages that convert the visitors’ interest into actual inquiries.
PPC campaigns without this level of precision can quickly prove to be expensive experimentation. However, with the right direction they can turn into effective engines of growth.
The Smart Growth Path The Smart Growth Path: Marketing First, Sales Second
It’s becoming more normal for marketers to recruit sales staff first before investing in their marketing. MSPs increasingly recognize that demand generation is the most important thing. When marketing is effective and sales teams can to spend less time searching and more time closing.
This is the reason PPC is so crucial to its role. The warm leads it brings at the upper end of your funnel enable the founders to concentrate their efforts to add value instead of chasing cold leads. It’s best to start expanding sales staff once there is a steady stream of traffic inbound.
MSPs can expand their businesses more efficiently and save time by using this model. The best part is it meets the needs of today’s consumers who are already online.
Final Thoughts
It’s an appropriate time for your MSP examine whether it’s using outdated, sales-driven tactics. There’s a viable and more sustainable method to take a step forward. It starts by reaching out to those who are looking for solutions to their problems.
MSPs shouldn’t just concentrate on generating clicks. They must also gain clients. A reliable MSP PPC company or MSP marketing agency can assist you in creating a steady supply of high-quality leads and relieve you from the worries of cold outreach. Marketing has become more than a luxury, it’s a foundational activity.