As the cannabis industry develops, consumer expectations about authenticity and flavor are rising. Customers no longer seek out products that only “work”. They are looking for aromas from the plant that can make them recognize it, and tastes that resemble authentic cannabis. The increasing demand for cannabis has put Cannabis derived terpenes in the forefront of serious discussions about product development.
Image credit: massterpenes.com
Terpenes are among the most important elements of the cannabis identity
Terpenes are the source of the distinct flavor and aroma of cannabis strains. They can influence the impression of a product for a long time before its effects are evident. When properly stored, Terpenes can communicate freshness as well as strain lineage and overall quality. Even highly-potent products can be fake or flat if not handled correctly.
The real Cannabis Terpenes originate from the cannabis flower and capture its aroma. This is distinct from botanical blends of terpenes that attempt to replicate cannabis profiles by using compounds that are not derived from cannabis plants. While botanical blends come at a lower price, they do not have the complexity that cannabis lovers expect.
The extraction method determines the outcome
The way terpenes are extracted is vital to their final character. Hydrocarbons extracted from fresh or freshly-frozen plant materials are often used to capture vivid, resinous-like scents. These methods are used to keep the delicate substances that would otherwise be destroyed through drying or high-temperature processing.
At the same time, CO2 terpenes offer a different advantage. CO2 extraction is highly precise and produces solid, clean terpene fractions. The aroma that is produced can be less intense compared to hydrocarbon extractions. However, CO2-derived profiles have a higher value for purity and consistency in formulations.
Both methods have different goals, and producers who are educated pick the method that is most suitable for their requirements rather than relying on marketing trends.
Fresh Material is Measurable
When the harvest is completed, the quality of cannabis-derived compounds begins to be determined. Terpenes degrade quickly if exposed to heat, oxygen or time. Freshly frozen materials, or flower that has been properly preserved, will help preserve the original scent flavor.
After degradation, there is no way to fully recover what has been lost. This is the reason experienced terpene producers focus obsessively on the sourcing process and handling. The difference between fresh and compromised material can be immediately felt in smell clarity and in depth.
What to look for when purchasing Cannabis Terpenes
In evaluating Cannabis Terpenes, it is easy to overlook flashy descriptions. Transparency, however, is of greater importance. Buyers should know how the terpenes were extracted, processed and reprocessed.
Consistency is yet another important factor. The cannabis-derived products, specifically the those that are specific to a particular strain, must possess the same scent from batch to batch. Large variations often indicate unstable sourcing or rushed production and are a red flag for companies that are focused on quality.
A Specific Approach to Terpene Craft
Certain producers are multi-faceted. Others choose specialization. Mass Terpenes falls into the second category, focusing solely on terpene extraction rather than spreading attention across multiple product types. Terpenes are the focus, which provides greater control of the end product, the aroma, and the processing.
Mass Terpenes prioritizes small-batch manufacturing and post-processing that lets the aroma speak for itself. Instead of heavily relying on the hype, Mass Terpenes is determined to let the scent speak for it’s own voice.
Aroma is the Ultimate Quality Check
When you open an bottle, there is no lab report that can replace it. The scent of premium cannabis-derived Terpenes is evident immediately, and it has a familiarity and complexity that is hard to match in artificial blends. Aroma is still the most authentic indicator of success.
Genuineness has been a crucial factor in differentiating the business as it continues to develop. The same goal applies whether producers choose live-extracted profiles or CO2 refined Terpenes. If terpenes are handled with care and consideration They do more than enhance products they carry cannabis cultivation forward in the most well-known shape.