Managed service providers used traditional methods of sales for a long period of. Cold calls, door to door outreach, and assembling sales teams from scratch are only a few examples. This method is starting to fail in the modern world. The high cost, the long time to ramp up, and short sales reps’ tenures make this method not only obsolete but also risky. MSPs continue to invest heavily on outbound marketing techniques, that yield little.
Truthfully, relying on sales alone for creating demand is the same as putting a wagon before the back of a horse. If you don’t have a steady flow of potential customers who are interested even the most talented salespeople have a hard time. That’s why forward-thinking MSPs have shifted their attention to paid-per-click marketing to offer MSPs an effective method to create leads who are already searching for what they offer.
What’s the reason PPC for MSPs Effective?
PPC for MSPs gives the opportunity to connect directly with buyers actively searching for services like managed IT support, cybersecurity, as well as helpdesk outsourcing. PPC tracks the demand in real-time, unlike cold outreach which can interrupt people who aren’t ready.
MSPs with the correct campaign are visible on the top websites, on targeted LinkedIn feeds or even in YouTube videos that are watched by medium and small-sized companies. This type of advertising isn’t just about visibility; it also generates leads that are likely to convert.
Return on investment is tracked much more easily than with traditional sales methods. You can monitor your cost per lead, determine which ads work and which phrases perform better than others.
Why Most campaigns fail when they do not have the proper know-how
It’s not as simple as boosting your Facebook post or selecting the right Google keywords for an effective PPC. MSPs are targeting a particular market and to connect with them effectively, they need industry-specific knowledge. That’s why a highly-specialized MSP PPC agency makes all the difference.
The MSP agency that is competent is aware of:
Communicate directly with business pain points like downtime security risks, downtime and insecure support.
Create advertising campaigns that are compatible to MSP packages and services.
Design landing pages that turn interest into genuine inquiries.
PPC campaigns lacking this level of specificity can quickly turn out to be expensive experiments. If managed properly PPC campaigns are powerful growth engines.
It’s better to focus on sales first, and marketing in the second.
The traditional mindset of hiring a sales staff prior to investing in marketing is starting to shift. More MSPs are beginning to realize that demand generation has to come first. When marketing is effective and sales teams can to spend less time on hunting and more time on closing.
PPC plays an essential role to play in this way. It allows founders and their team members to concentrate on providing value, rather than the pursuit of cold leads. It’s best to start expanding the sales team after there is a steady stream of traffic coming in.
MSPs are able to scale their operations more effectively and reduce time using this model. The most appealing aspect is that it can reach consumers wherever they are online.
Final Thoughts
It’s possible that it’s the time to reconsider if they are using outdated, sales-driven tactics. There’s a more sustainable and better way to go forward. It starts by contacting people who are searching for your solutions.
Pay-per-click advertising for MSPs isn’t just about getting clicks; it’s about getting clients. With the help of a reliable MSP PPC agency or MSP advertising company, you can build solid, reliable supply of high-quality leads and finally break free from the unpredictable nature of cold contact. Marketing isn’t a luxury anymore. It’s fundamental.